In the body of your cover letter, dive into your most relevant marketing skills and experiences. Discuss specific achievements and how they align with the requirements of the position you’re applying for. Use quantifiable metrics to demonstrate your impact, such as “Increased social media engagement by 45%” or “Led a team to launch a successful product campaign that generated $1 million in revenue.” This section should paint a vivid picture of your professional journey and highlight how your unique skills can contribute to the success of the company. Customize your examples to reflect the key competencies mentioned in the job description.