Whether launching a new product or hosting a grand birthday party, you need to captivate your target audience’s attention. Your event graphic design can make or break your event. That’s why you need to be strategic when it comes to graphic design for events. So how do you ensure your graphics hits all the right notes? Here are the top 10 tips you should consider for your next event:
Determine the practical details first.
- Before you focus on creating epic graphic design for events, you need to keep things practical. How much can you afford for marketing collaterals? Can you print hard copies, or should you stick to virtual collaterals instead?
Keep your audience in mind.
- Your event graphic design should be tailored to the people you want to attend. If you’re inviting students, your graphic design for events should be fun, catchy, and appealing. The design should be more refined and theme-focused if it’s a formal office dinner.
Focus on the type of your event graphic design.
- Typography is the key to compelling graphic design for events. Your marketing collaterals are made to draw attention, and you need to choose the right font type that fits the nature of your event.
Play with the right color scheme.
- Colors reflect your brand image and convey your core values. Colors can influence your audience’s emotions, so you should choose the colors that best fit your event’s theme and branding.
Use photos to help people visualize your event.
- A picture paints a thousand words and can help people visualize the nature of your event. With suitable images, you don’t have to explain everything. You can use illustrations, icons, or relatable photos to get people’s attention.
Use dividers and ribbons to separate elements.
- If you don’t want to include a striking photo in your design, take advantage of the transforming effect of ribbons, banners, and dividers. If you have a lot of information in your graphic design for events, using these dividers makes the content more digestible to viewers.
Use powerful storytelling to excite the audience.
- If you want to captivate your audience through design, you should be careful with the copy written in the material. You should use suspense to keep the audience at the edge of their seat. You may also detail the value of this event to showcase why it’s worth attending.
Be consistent.
- The world won’t show up to your event after you’ve developed a single event graphic design. You should persevere in sharing your marketing collaterals online. It’s vital that you continuously share updates on the event and produce more materials to sustain the buzz around the event.
Book your printers in advance.
- If you’re printing flyers or tarpaulins, you should book your printers as early as possible. While some suppliers can print your materials last minute, you can save yourself a lot of money and stress by planning ahead. Moreover, you can assess each printer’s quality before mass production if you take the time to find a suitable partner that’s within your budget.
Keep it simple.
- While considering all these event graphic design tips, you shouldn’t go overboard by adding too many things at once. While your goal is to excite your audience, you don’t want to overwhelm them. The key is to keep things simple but ensure all pertinent details are included.
